Flex's new graphic profile has been nominated for the Swedish Design Award (Svenska Designpriset) in the category Graphic Identity - Redesign 2024!
Thanks to our advertising agency, Think Happy Thoughts, we've moved away from our orange (and, to be honest, rather outdated) style to a more refined, techy, and modern look, featuring rounded shapes in muted blue and warm pink tones.
The design concept Built by Cells – a symbol of structure and order – is inspired by our systems. A daily routine consisting of rows, columns, and data input. The logo, grid system, and graphic elements are all inspired by this concept.
You can check out other entries and vote at designpriset.se.
